Selling intranet 2.0 to executives

Apr, 26, 2011 posted by Toby Ward @ 7:14, PM
Selling social media

Luddites are frequently overused as consummate examples when contrasting technophobes of the past with those of today. I prefer more timely and recent comparisons than those textile artisans of the early 1800s because there there are more obvious and laughable, modern-day comparisons to today’s technophobes. Famed negotiator Herb Cohen went to work for GM in [...]

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Social communications, social intranet

Apr, 07, 2011 posted by Toby Ward @ 5:10, AM
U.S. Air Force intranet discussion forums 2010

As important as the intranet has become, it will never replace face-to-face communications. Building the bridge between the two is social communications. Effective employee communications requires an integrated strategy with an effective arsenal of communication vehicles and tactics – and both the intranet & social media should figure prominently. Learn more and see the case [...]

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Battle for CMS supremacy

Mar, 30, 2011 posted by Toby Ward @ 6:37, PM

Content management software (CMS) is a gigantic business. TechNavio’s analysts forecast that the global Enterprise Content Management (ECM) will reach $9.6 Billion in 2014. One of the key factors contributing to this market growth is increased adoption of ECM in Small and Medium Enterprises (SMEs). The Enterprise Content Management market has also been witnessing need [...]

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Intranet events of note

Mar, 17, 2011 posted by Toby Ward @ 4:31, AM

March 29, 2011 (Free webinar) Social Media and Internal Communications: Reap the Rewards, Reduce the Risk is a free webinar and it’s focused on solving the social media challenge. Social media has taken our personal lives by storm, but in the workplace, it’s often met with raised eyebrows, a little excitement, and a lot of [...]

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Social Media & Internal Communications: Reap the Rewards

Mar, 16, 2011 posted by Toby Ward @ 5:14, AM

Social media on the intranet (Intranet 2.0) is not a fad, or a passing trend that will fade away. Despite the curmudgeonly calls of the greying Luddites it’s not just here to stay, it’s breaking through the firewall with increasing velocity. Consider the findings of the Intranet 2.0 Global Study: 87% of organizations have at [...]

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Choosing an Intranet Technology Platform

Nov, 22, 2010 posted by Toby Ward @ 3:12, PM

SharePoint is the best intranet for some, but not all. Portal solutions make sense for a very few organization, but a minority. Content management systems are often the best solution for those intranets that are primarily focused on communications and news. Other considerations also abound: open source? Social Media? Document management? CRM? Hosted? With thousands [...]

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The Social Intranet Tipping Point

Oct, 13, 2010 posted by Toby Ward @ 6:33, PM

Two years ago, the social intranet did not exist. Social media tools on the intranet (intranet 2.0) have existed for a number of years, in fact, discussion groups and instant messaging first appeared on intranets in the late 1990s. A social intranet has multiple social media tools that are integrated (in some manner) into the [...]

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Intranet 2.0 on a budget

Jun, 03, 2010 posted by Toby Ward @ 10:18, PM

Intranet 2.0 is cheap. It's so cheap that small organizations, non-profits, miserly Fortune 500 types, and even cash-strapped communications departments can afford it. The results may not always be spectacular, but the cost of entry is rather cheap.   Final results from the the Intranet 2.0 Global Study (525 organizations of all sizes from across [...]

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Corporations can learn from government websites

Jan, 20, 2010 posted by Toby Ward @ 7:28, AM

In convening focus groups for a government health portal we (Prescient Digital Media) we built (and would eventually win a Webby Award for) I discovered a few universal truths about websites, one of which we all have to keep learning again and again: people hate advertising. The focus groups with different consumer segments and demographics [...]

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8 ingredients of a great executive blog

Nov, 25, 2009 posted by Toby Ward @ 5:49, AM

Most executives are pretty smart, capable people, but many (if not most) get a failing grade for social media, particularly blogs.  While there are always exceptions to the rule, there are in fact very few good executive blogs. I’ve read many “leading” or “top 10” executive blogs (based on traffic and word-of-mouth, more than anything) [...]

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