The destruction of home page news

“I no longer support the idea of home page news and features,” says Shel Holtz, Principal, Holtz Communications + Technology. “My opinion has changed 180 degrees in the past two years. Activity streams is where we are moving.” At Pitney Bowes, Corporate Communications was able to increase readership to intranet news articles by 300% by […]

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How to talk to different generational workers

By now you're well versed with the concept of social media and its power. So powerful in fact are some forms, such as social networking on Facebook, that some employees are demanding newer forms of 'social media' communications from the corporation. “Communicating is a tough gig,” says Prescient Digital Media's Catherine Elder. “Once you've nailed down […]

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Intranet is overwhelmingly the most effective training tool

The folks in IT, communications and marketing are quick to understand and own the intranet. Their brethren in HR are often a little further behind them in terms of understanding and seizing the opportunity presented by the intranet and its associated technology. There are far too many HR departments that just don

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