5% of a site delivers 25% of the value

“The Long Neck is where the business case of your websites lies. It is the small, crucial set of tasks and content that your customers really come to your website for,” writes Gerry McGovern in Do you know your long neck? “Intranet or public website, government or commercial-every website has a Long Neck. It is […]

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Too much useless information

Middle managers spend more than a quarter of their time searching for information necessary to their jobs, and when they do find it, it is often wrong, according to results of an Accenture study.   The proliferation of different information sources within organizations was revealed by the survey as the most important reason why managing […]

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