Feb, 11, 2010 posted by Toby Ward @ 6:52, PM
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I bet you thought I was going to tell you what technology to buy (or download for free) to power your intranet 2.0? I wouldn’t know where to begin… There are now thousands of social media technology solutions in the market; a few hundred credible solutions; dozens of strong emerging vendors of note (social media [...]
Apr, 20, 2009 posted by Toby Ward @ 7:11, PM
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Twitter earns a lot of praise and recognition for developing one of the most powerful and popular web tools to date. However, its increasingly visible problems are frustrating users and pundits who are demanding satisfaction – or an alternative. However, Twitter's problems aren't easily fixed. In fact, there are 5 major problems plaguing Twitter: 1- [...]
Mar, 30, 2009 posted by Toby Ward @ 7:02, PM
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Different platforms, with different approaches, serving different needs… but both are highly viral and are used for social networking. Facebook is the most successful social networking website / platform and, depending on the rankings, the 2nd – 5th most visited website on the planet. Well down the traffic rankings list is Twitter at somewhere around [...]
Feb, 17, 2009 posted by Toby Ward @ 8:35, AM
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Barrack Obama has 282,000 followers (though his minions have only Tweeted on his behalf a mere 2x since the election); Shaquille O'Neal has 93,000 followers; and I have a mere 210 after four months of active
Jan, 19, 2009 posted by Toby Ward @ 11:53, PM
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For all the heroics of pilot Chesley Sullenberger and the happy ending for all the survivors of the ill-fated US Airways flight that splashed-down in the Hudson, the parent corporation directing that flight does not earn a similar fate. Though US Airways did not completely fail the crisis, they did fail at web crisis communications. [...]
Dec, 01, 2008 posted by Toby Ward @ 11:31, PM
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The Motrin Moms crisis sparked by a controversial Motrin ad on their website has provided some interesting lessons on how companies must learn to adapt. In short, Motrin ran an ad that summarized said,