How to talk to different generational workers

By
now you're well versed with the concept of social media and its
power. So powerful in fact are some forms, such as social networking
on Facebook, that some employees are demanding newer forms of 'social
media' communications from the corporation.
 
“Communicating
is a tough gig,” says Prescient Digital Media's Catherine
Elder. “Once you've nailed down to what you want to say you
need to consider how you're going to say it. “Different
generations prefer different methods of communication, for
Millennials instant messaging and social networking sites are the
norm but Baby Boomers are less comfortable with text messaging and
traditionalist prefer face to face…”
 

Consider
for a moment the powerful Telindus study
of 1,000 European employees that should serve as a warning to
all employers and communicators:

• 39%
  of 18 to 24 year-old employees would consider leaving itheir
  employer if they were not allowed to access sites like Facebook and
  YouTube

• A
  further 21% indicated that they would feel

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