Social media tools (intranet 2.0 tools) are exploding in popularity: the Intranet 2.0 Global Study has found that 87% of organizations have at least one social media tool on the intranet. The most
popular tool: blogs (present on 55% of intranets of all sizes). However, blogs have only been deployed enterprise wide (available to all employees to read or write) on 18% of intranets. Most of the time, like most social media tools, the blogs are relegated to some corner of the intranet, a division or team site, or the IT department.
The Intranet 2.0 Global Study of 525 organizations of all sizes suggests we are entering the age of the
Social Intranet. Although the social intranet may not become mainstream (by my definition, in 40% of all organizations over 50 people), I expect the social intranet to reach the mainstream threshold sometime in 2012.