Social business doesn’t thrill employees (yet)

Social media continues its’ persistent march across the firewall and into the day-to-day lives of intranet users, but executives and employees alike are less than thrilled with the end results. In fact, the initial overall rating on internal employee-only social media (intranet 2.0) is middling at best.

READ AND DOWNLOAD THE SOCIAL INTRANET WHITE PAPER

Results from The Social Intranet Study (1401 respondents from across the globe; conducted by Prescient Digital Media in association with the IABC Research Foundation in June 2011) reveals that a small majority of employees and executives rate their intranet social media as ‘good’ or better. In fact, only 28% of employees rate their internal social media as good or very good; a greater number rate these tools as poor or very poor (31% combined).

Social Intranet Study - Employee Satisfaction 2011

Executive ratings fair no better, rather worse: only 28% of executives rate their internal social media as good or very good; 35% rate these tools as poor or very poor.

Social Intranet Study - Employee Satisfaction 2011

If your executives aren’t happy, and your users aren’t happy, your social media efforts are failing.

How is it then, with so much on the line, and so many dissatisfied executives and employees, that internal social media (social business) is barely cutting it or failing? Too many organizations are relying on out-of-the-box SharePoint and free, open source solutions, with little thought or execution on the needs and requirements of the organization and its users. And technology is only one-third of the equation; a successful intranet requires two-thirds people and process (in fact, technology is really only an enabler, but when it’s poorly deployed, it works poorly for all). Change management is tantamount to success: social media will only work when properly deployed with the requisite education, communications, and promotion. It is not enough to merely build it and hope “they will come.”

I’ll expand on these thoughts and other key findings and recommendations from the Social Intranet Study in the very first webinar and presentation on September 27, 2011, at 12pm EDT, Business Turns Social: Key Learnings From The Social Intranet Study.

READ AND DOWNLOAD THE SOCIAL INTRANET WHITE PAPER

Written by

The founder and CEO of Prescient Digital Media, and Social Business interactive, Toby is an internationally recognized and acclaimed expert in the areas of intranets, enterprise technology, intranets, and social media. Among his many clients are Harvard, HSBC, Mastercard, Nintendo, Pepsico, Sony, and many others (download his free white paper on The Social Intranet at www.PrescientDigital.com).

3 Comments to “Social business doesn’t thrill employees (yet)”

  1. Social business doesn’t thrill employees (yet) – Intranet Blog…

    Thank you for submitting this cool story – Trackback from Intranet Lounge…

  2. [...] Useful new data shows that social media shouldn’t be thoughtlessly pushed outВ #socbiz#e20 http://ow.ly/6wkxE 16 [...]

  3. Yes It seems as the further Corporations get into social media that there is definitely going to be the need for a specific group of job openings just for this.Without the proper guidance and technological savvy corporations and small businesses will find it very hard to break into the internet streaming needed in order to gain a strong presence within this ever expanding internet lifestyle.

  4. [...] Media doesn’t thrill employees, stellt Toby Ward von Prescient Media in einer aktuellen Studie [...]

  5. Zeb says:

    Looking forward to the webinar. When will those who responded get a copy of the results? :)

  6. [...] verktøyene som dårlige eller veldig dårlige. Det sier seg selv at bruken blir deretter. (”The Social Intranet Study” utført av Prescient Digital Media i samarbeid med IABC Research [...]

  7. [...] kan ogsГҐ mГёte motstand. En undersГёkelse i 2010 viste at folk ikke var fornГёyd med sosiale medier som arbeidsverktГёy. InnfГёringen av ny teknologi i en organisajon kan skje ukritisk og uten fokus pГҐ hvordan dette [...]

Leave a Reply


9 × one =

2
5
6
8