If you build it, will they blog? For the most part, it is a moot point: employees don’t want to blog. There are always keeners and exceptions to the rule, but employees have no interest in blogging. Even at IBM, one of the most technology and social media savvy employee populations on the planet, with […]
It matters little what technology powers a blog. Don’t ask me whether Drupal is better than SharePoint, or if WordPress is better than Blogger. If you ask such a question then you’re likely consigning yourself to failure. If you ask such a question, you best bring in an expert to help you because you’re missing […]
Most executives are pretty smart, capable people, but many (if not most) get a failing grade for social media, particularly blogs. While there are always exceptions to the rule, there are in fact very few good executive blogs. I’ve read many “leading” or “top 10” executive blogs (based on traffic and word-of-mouth, more than anything) […]
Social media adoption has accelerated on the corporate intranet, led by blogs, wikis and discussion forums. Despite a low cost of entry—often below $10,000—adopters are not reporting outstanding satisfaction with the investment, especially among the executive ranks, driven by inadequate planning and weak or non-existent business plans. This data is contained is contained in the […]
RSS (Real simple syndication) is perhaps the greatest Web 2.0 technology… that you've have never heard of (well, not us, but our less nerdy friends and colleagues). Some, geeks like us, use it in My Yahoo! or iGoogle… and many don't even know that they use it when they subscribe to a blog or a […]
For all the heroics of pilot Chesley Sullenberger and the happy ending for all the survivors of the ill-fated US Airways flight that splashed-down in the Hudson, the parent corporation directing that flight does not earn a similar fate. Though US Airways did not completely fail the crisis, they did fail at web crisis communications. […]