Web content management matures

“The Web content management market is mature and expanding,” says Gartner’s latest MarketScope for Web Content Management (MacComascaigh, Gilbert, Bell, Shegda, Andrews). “Vendor consolidation has fallen (slowed)… functions such as workflow, ease of use and multi-site management are no longer differentiating factors; they are the norm.” The MarketScope for Web Content Management report is concise […]

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Buying or moving to a new CMS? Be very careful

With hundreds of potential vendors to select from, selecting the right Content Management Solution (CMS) requires due diligence. “We have outgrown our CMS and are desperately in need of a new more robust method for keeping our site competitive”, says John Smith, Internet Development Manager for a large U.S. regional industry association. (We have changed […]

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5% of a site delivers 25% of the value

“The Long Neck is where the business case of your websites lies. It is the small, crucial set of tasks and content that your customers really come to your website for,” writes Gerry McGovern in Do you know your long neck? “Intranet or public website, government or commercial-every website has a Long Neck. It is […]

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