Corporate communications, according to the latest crowd-sourced definition on Wikipedia, ”is a set of activities involved in managing and orchestrating all internal and external communications aimed at creating favorable point of view among stakeholders on which the company depends.” Wrong. If this is your definition of corporate communications, you are failing as a communicator. The notion that […]
The World’s largest employer is using an employee video game to attract and develop a new generation of managers. Spark City, Walmart’s new mobile management game, trains managers while they play. Modelled on popular mobile resource management games like Sims and Clash of Clans, Spark City challenges Walmart employees to run their departments like small businesses. […]
The intranet is a cost center; and so too are employees. It’s sad, but true that executives view it as such. How many work for companies where the external website has a greater budget than the intranet? How many work for companies that spend more on customers than employees? Maybe not a bad thing, per […]
A winning intranet is like a snow leopard; very rare, mysterious, and beautiful. Winning intranets are years in the making; building and enhancing slowly over time, supported by active executive champions and funding. Emphasis on executive support — money follows the chiefs, and it flows down from the executive suite. And without funding, and the executive sponsorship to ensure it, […]
Content is still king. If there was one over-arching lesson from the 2017 Digital Workplace & Intranet Global Forum is that content, in all its forms, should be the apple of any digital workplace manager’s eye. It’s what employees want, and why they visit the intranet. No one goes to the digital workplace because they […]
According to various reports, IBM is eliminating remote workers in marketing, engineering, and other roles. The Register details some of IBM’s plans in Big blues: IBM’s remote-worker crackdown is company-wide, including its engineers. In the US, those that don’t report to one of six main offices, will be eliminated, according to The Register. The same edict will […]