“I no longer support the idea of home page news and features,” says Shel Holtz, Principal, Holtz Communications + Technology. “My opinion has changed 180 degrees in the past two years. Activity streams is where we are moving.” At Pitney Bowes, Corporate Communications was able to increase readership to intranet news articles by 300% by […]
It takes a highly engaging, collaborative intranet to be a great intranet. DIRECTV has an 80% participation rate on their social intranet that features active bloggers among their executive team, including the CEO, and CMO. In fact, more than a dozen DIRECTV executives blog on the corporate intranet. DIRECTV is one of the world’s leading […]
For all the talk on technology, particularly social and mobile technologies, an intranet is mostly people and process. And it is not a communications or IT project, it is a *business system* meant to support and enhance the entire organization including communications, IT, HR, etc. The focus must first be on governance — namely ownership, […]
Harvard Business School conducted and ROI-engagement study that revealed for every 1% increase in employee engagement, the return on investment (ROI) for a social intranet increased 1000%. Wow. I’m not sure that this is the case at every organization, it sounds a little high, but the point is clear — small increases in employee engagement […]
Like any software or intranet solution, it is easy to simply accept the de facto out-of-the-box (OOB) design and user experience. However, few organizations do that, and most spend a great deal of time and money on the design and user experience. Philips is a Dutch multinational engineering and electronics conglomerate headquartered in Amsterdam. It […]
A Facebook page and a Twitter account do not make a social business. Truly social businesses are social inside and outside, and not merely using a few tools in isolation. Sadly, despite the proliferation of social media for years, very few companies are truly social businesses. A true social business uses and adopts social media externally […]