US Airways fails web crisis communications

For all the heroics of pilot Chesley Sullenberger and the happy ending for all the survivors of the ill-fated US Airways flight that splashed-down in the Hudson, the parent corporation directing that flight does not earn a similar fate. Though US Airways did not completely fail the crisis, they did fail at web crisis communications. […]

Read more...

Motrin suffers Web 2.0 headache

The Motrin Moms crisis sparked by a controversial Motrin ad on their website has provided some interesting lessons on how companies must learn to adapt. In short, Motrin ran an ad that summarized said,

Read more...