Intranet 2.0 becomes mainstream

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media adoption has accelerated on the corporate intranet, led by
blogs, wikis and discussion forums. Despite a low cost of entry—often
below $10,000—adopters are not reporting outstanding satisfaction
with the investment, especially among the executive ranks, driven by
inadequate planning and weak or non-existent business plans.

data is contained is contained in the results of the
2.0 Global Survey
which included the participation of 561 organizations of all sizes
from across the planet.

2.0 Global Survey Results

a nice-to-have or a future wish, Intranet 2.0 tools such as blogs,
wikis and other vehicles have become mainstream, and are present in
nearly 50% of organizations (regardless of size) in North America,
Europe, and Australia and New Zealand,” says Toby Ward, the study
author, and President, Prescient Digital Media.

To download a free, summarized version of the free report Intranet 2.0: Social Media Becomes Mainstream on the Corporate Intranet report or please visit:

To purchase the full, 44-page Intranet 2.0: Social Media Becomes Mainstream on the Corporate Intranet report of analysis & recommendations or please visit:

Read about the results

Intranet 2.0 becomes mainstream 


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  1. Anonymous

    I'd be interested to know if the above statistics refer to the 'availability' of the technologies within an organisation or the actual 'use' of the technologies wtihin an organisation.
    For example, at my organisation we have SharePoint which gives employees the ability create discussion forums, blogs and wikis. In practice, hardly anyone is actually using these techologies (mainly just using SharePoint for doc mgt). We have a link to a discussion forum on the home page where people can post a topic for discussion. There has been one topic posted in the last 2 weeks.
    My suspicion is that although these technologies are available within many organisations, widespread uptake hasn't caught on yet.

  2. Anonymous

    This metric is the availability of the technology – yes or no. We do ask use questions in the survey as well, and these will be documented in the final analysis report at the end of the month (all participants will get a copy). For non-participants, you'll have to schedule a webinar for presentation of the results. The webinar will be a cost, but can be completely customized, and the cost depends on the length and the nature of the customization (e.g. results by company size, geography, industry, employee base, etc.)

  3. Anonymous

    It is good to see wikis and blogs are now seen as part of the intranet mainstream. In BT we now link to social media tools from our main corporate intranet homepage and our intranet default search engine includes content from social media as well as more traditional formal content published by a CMS for example.
    There's a huge demand for knowledge about what to choose, how to deploy it and what makes it be successful.
    As you know BT's intranet has had some success with this and I've posted on my blog some examples that build on your research which I find are most popular with followers.

  4. Anonymous

    That's great Mark, many thanks for sharing this. And great job! I've Tweeted the link to your post as well 🙂
    Cheers, Toby

  5. Anonymous

    Social media traffic comes with a big bang but does not deliver the ROI in my opinion. I have tried Myspace ads system and the money invested just flushed away. I still prefer to get good traffic from search engines. It delivers good traffic and its free.

  6. Anonymous

    What's the difference between web 2.0 and web?
    Website designer

  7. Anonymous

    Obviously, many mainstream social media are using intranet services these days. Probably, it is more stable compare to any other module.

  8. Anonymous

    That's not a surprise, I think a lot of people saw this coming and I can only be glad about it. Intranet is a new powerful tool in online business world, it's created out of necessity and it's constantly reshaping and improving to meet businesses in all levels. So yes, it's not a surprise that intranet has become mainstream.
    Gordman at

  9. Anonymous

    Web 2.0 is the term use to describe the current age of the Internet. It is associated with web applications that facilitate interaction between user and the website content.