The 1980s and 1990s were tough times for British Airways. The new millennium was not kind either when in the wake of the 9/11 terrorist attacks, some analysts began to wonder if BA would survive at all and talked openly about bankruptcy for more than one airline.
Since 2002, the company has re-engineered an impressive turnaround with an aggressive focus on cost-cutting and productivity. In late 2002 its share price had slumped to below