(SAN JOSE, CA) вЂњDigital work became more socialвЂ¦ but work has always been social,вЂќ says Thomas Vander Wal, InfoCloud Solutions, addressing the KM World 2009 conference. вЂњBusinesses by nature are social вЂ“ you need to have people in your organization talking to each other.вЂќ
Drivers of social media and enterprise 2.0 include:
- Office productivity tools are not efficient for collaboration
- Social tools augment face-to-face
- Volume of information has grown
- Gaps in enterprise tools, CMS, and other traditional work tools
- Individuals are making a difference
- Ease of sharing & connecting with others
- Easier knowledge capture
вЂњAll of this is similar to e-mail in the 1990s. It was a strange new way of thinkingвЂ¦ and now weвЂ™re using social tools and saying the same things that we did about email,” adds Vander Wal.
вЂњSocial software creates a lot of information вЂ“ many layers of information. We need tools to understand this information and structure for understanding.вЂќ
Vander Wal cites the 1вЂ“9вЂ“90 rule (Charlene Li) that helps understand the вЂwhoвЂ™ in social media: 1% creates the information; 9% curates it; 90% merely are consumers of the information.
SOCIAL MEDIA ON THE INTRANET
вЂњWeвЂ™re looking at our intranet and itвЂ™s an utter mess. Something is really broken here,вЂќ says Thomas, emulating a typical intranet client. вЂњSocial media helps fill in some of the gaps in the enterprise tools (example: BBC intranet: 115% wiki use in 7 years).вЂќ
When comparing Web 2.0 and Enterprise 2.0 Vander Wal has a clever analogy: Web 2.0 is like tunneling through a mountain (itвЂ™s tough to sort out the context in the mass of information, and problems are merely small cracks in a large mass); Enterprise 2.0 is like tunneling under water (itвЂ™s easier to get started, but problems quickly become massive problems). вЂњWeb 2.0 is about numbers of users, Enterprise 2.0 is about % of users (% of employees using social media).вЂќ
Vander Wal encourages the need for “social comfort” for employees:
- Comfort with others (people to interact & share with)
- Comfort with tools
- Comfort with subject matter
вЂњItвЂ™s been said that walled gardens are bad for the enterprise, but they give comfort to employees,вЂќ says Vander Wal, citing Andrew McAfeeвЂ™s opening keynote at KM World 2009. вЂњWhat we really want are comfortable walled gardens with permeable
Kind of an offshoot or by-product of social media is being able to do quick polls within the company. I've been using Zoomerang. Among other things, I love the quota feature on zoomerang's online survey tool
РІР‚СљWhat we really want are comfortable walled gardens with permeable walls.РІР‚Сњ
Doesn't the workspace model serve this purpose? As in workspaces for groups, teams and projects. I recently did an article on ebizq about the different collaboration models that different software offer, which you might want to take a look at – http://www.ebizq.net/topics/saas/features/11873.html
Keep in mind that not all organizations are created equal. What works well in one company, doesn't work well at another. IBM has a fantastic intranet, and some terrific enterprise 2.0 / intranet 2.0 tools, but their intranet would be too much at most organizations that aren't as web savvy.
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