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Executives should blog, not employees

by Toby Ward | Feb 23, 2010

Tags: blog, employe blog, executive blogs, intranet blog, webinar

Employees don’t want to blog, but they do want to read blogs (and most all content) from the executive suite (see my last column Do employees want to blog?). In fact, undertake an employee communications audit in 100 organizations, pick any 100, and I can guarantee you you’ll find 99 employee populations that want more […]

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Do employees want to blog?

by Toby Ward | Feb 19, 2010

Tags: blog, employee blogs, executive blogs, intranet blog

If you build it, will they blog? For the most part, it is a moot point: employees don’t want to blog. There are always keeners and exceptions to the rule, but employees have no interest in blogging. Even at IBM, one of the most technology and social media savvy employee populations on the planet, with […]

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This news blog is focused on intranets, website and social media strategy and is authored by Toby Ward, founder and CEO of Prescient Digital Media.

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