Imagine one of the big banks or manufacturers turning their corporate website into a social website, allowing readers to comment on press releases, or inviting users to rate executive bios? That would be amusing, but not realistic. A social business (referring to the common definition associated with enterprise technology, akin to enterprise 2.0, and not to […]
A Facebook page and a Twitter account do not make a social business. Truly social businesses are social inside and outside, and not merely using a few tools in isolation. Sadly, despite the proliferation of social media for years, very few companies are truly social businesses. A true social business uses and adopts social media externally […]
Social media continues its’ persistent march across the firewall and into the day-to-day lives of intranet users, but executives and employees alike are less than thrilled with the end results. In fact, the initial overall rating on internal employee-only social media (intranet 2.0) is middling at best. READ AND DOWNLOAD THE SOCIAL INTRANET WHITE PAPER […]